IT ALL BEGAN WHEN...
We opened in April 2016 in our beautiful, urban building located at 15th and Trenton. Opened by Melissa Cameron who was inspired to create a yoga community where quality and accessibility are the priority. The simple model of #paywhatyoucanforyoga allows everyone a chance to experience the benefits of mindful movement, meditation and a healthier lifestyle. From April 2016 - March 2018, we taught yoga to over 10,000 people and we learned A LOT! Our staff worked endlessly to show up to every single class, even if there was just 1 person. On our 100% donation model we learned that there were plenty of people that could enjoy yoga that may not have otherwise been able to attend a studio class. We also learned that if we wanted to keep our doors open, we were going to need to change our model. So, in March 2018, we decided to change our model to a hybrid donation studio where we continue to offer our Beginners Yoga Classes on a donation basis but the remainder of the classes would be set-up differently. Melissa and the entire team of I AM Yoga is passionate about sharing yoga and we continue to explore ways to we can reach anyone who wants to take a class. We are now expanding our Yoga Scholarships and putting 5% of every membership paid into a scholarship fund that can be extended to those who simply cannot afford $13 per class.
WHY THE CHANGE TO 'I AM'
In 2011, we hosted the first I AM Yoga Festival and continued the festival for 6 straight years. The name I AM was decided on in an effort to choose this opportunity to create empowerment for each individual. To recognize and remember that we are each the creator of our lives and that when we embrace our own power, we are collectively a stronger community. When we opened the doors of our studio, the name Cherry Street Yoga was where we landed. During the first two years of operating, we LOVED being Cherry Street Yoga and a 100% donation based yoga studio. As we have evolved, grown and learned more, we have decided to go back to our roots of the name and mission of personal empowerment through yoga and wellness. We are renaming our beautiful studio I AM YOGA + WELLNESS.